The transition to a customer-focused business strategy continues to gain momentum, giving organizations more opportunity than ever to drive profitable revenue growth. SAS Customer Intelligence solutions can help you advance marketing management beyond the confines of the marketing department and ensure harmony with overall organizational strategy.
In fact, only SAS provides a full suite of customer intelligence solutions – fueled by the world's best analytics – that give you the power to find the most profitable growth opportunities, take the best marketing actions and maximize cross-business impact.
Please fill in the survey below and let us know your thoughts on customer intelligence.
Name:
Designation:
Organisation:
Industry Sector:
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1.
Do you believe dynamic customer intelligence is necessary to make your marketing efforts more relevant?
Yes
No
2.
What do you currently do to achieve more from customer intelligence?
Collect regular feedback through agents/third-parties
Collect regular feedback through your own agents
Collect feedback, but not very regular
Nothing much – customer intelligence is currently not integrated into our marketing strategy
3.
Do you currently utilise active customer intelligence in deciding your marketing mix and operations?
Yes
No
4.
Do you use any software/solutions in your organisation to achieve more from customer intelligence, and to connect it to your marketing campaigns?
Yes
No
5.
If yes, what solutions do you use and in what areas?
6.
If no, why have you not invested in these solutions yet?
Don't find them relevant to customer intelligence and marketing tasks
Don't believe the solutions in the market fit the bill
Lack of customisation options in these solutions
Lack of budgets
No clear ROI linked to these investments
Others (please explain)
7.
Do you have plans on investing in customer intelligence solutions in the near future?
Yes
No
8.
If yes, are you planning on investments in the next 12 months?
9.
Have you heard about SAS?
Yes
No
10.
Have you heard of SAS's leading customer intelligence solutions?
Yes
No
11.
Would you like a SAS representative to contact you and give you more information on their solutions?
Yes
No
